Summary
Cultural tourism is changing. The traditional forms still exist – museums, art galleries, landscapes, historical sites, festivals – but both cultural destinations and the tourists are under transformation. Many ‘cultural tourists’ see themselves neither as seeking culture nor as tourists; there is increasing evidence of people seeking to experience culture rather than merely observing it. That is: agri-tourism where visitors want to experience rural life; people wanting to visit the actual venues of TV crime thrillers; culture being explored by those using themed routes in winery regions or via pilgrimage. These trends provide opportunities to both revitalise poorer and rural areas through economic and social development while protecting local cultures and landscapes. The project brings an extension of existing policies and the promotion of new approaches. The project’s aim is to develop a new approach to understanding and addressing cultural tourism and to promote development of disadvantaged areas. Based on an Innovation Tool and digital technology the project identifies layers of data and capitalise on existing practice, explores emerging forms of cultural tourism, identifies opportunities and develop strategies allowing local people to gain local benefit from their precious cultural assets. The project uses case studies across 15 European regions, consolidates definitions of ‘cultural tourism’, engages academics and stakeholders in developing policy proposals in practice and posits means of generalising the lessons via an Innovation Tool to assist policy-makers at all levels as well as practitioners. Positive and negative aspects of cultural tourism exist; a balanced development path needs to be sought. The project will help to identify themes and areas where intervention at local, regional, national and European levels may assist in achieving successful developments, it will help in managing that balance and offering solutions.
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More information & hyperlinks
| Web resources: | https://cordis.europa.eu/project/id/870644 |
| Start date: | 01-01-2020 |
| End date: | 31-12-2022 |
| Total budget - Public funding: | 3 000 000,00 Euro - 3 000 000,00 Euro |
Cordis data
Original description
Cultural tourism is changing. The traditional forms still exist – museums, art galleries, landscapes, historical sites, festivals – but both cultural destinations and the tourists are under transformation. Many ‘cultural tourists’ see themselves neither as seeking culture nor as tourists; there is increasing evidence of people seeking to experience culture rather than merely observing it. That is: agri-tourism where visitors want to experience rural life; people wanting to visit the actual venues of TV crime thrillers; culture being explored by those using themed routes in winery regions or via pilgrimage. These trends provide opportunities to both revitalise poorer and rural areas through economic and social development while protecting local cultures and landscapes. The project brings an extension of existing policies and the promotion of new approaches. The project’s aim is to develop a new approach to understanding and addressing cultural tourism and to promote development of disadvantaged areas. Based on an Innovation Tool and digital technology the project identifies layers of data and capitalise on existing practice, explores emerging forms of cultural tourism, identifies opportunities and develop strategies allowing local people to gain local benefit from their precious cultural assets. The project uses case studies across 15 European regions, consolidates definitions of ‘cultural tourism’, engages academics and stakeholders in developing policy proposals in practice and posits means of generalising the lessons via an Innovation Tool to assist policy-makers at all levels as well as practitioners. Positive and negative aspects of cultural tourism exist; a balanced development path needs to be sought. The project will help to identify themes and areas where intervention at local, regional, national and European levels may assist in achieving successful developments, it will help in managing that balance and offering solutions.Status
CLOSEDCall topic
TRANSFORMATIONS-04-2019-2020Update Date
27-10-2022
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H2020-EU.3.6. SOCIETAL CHALLENGES - Europe In A Changing World - Inclusive, Innovative And Reflective Societies
H2020-EU.3.6.2.2. Explore new forms of innovation, with special emphasis on social innovation and creativity and understanding how all forms of innovation are developed, succeed or fail
H2020-EU.3.6.3.1. Study European heritage, memory, identity, integration and cultural interaction and translation, including its representations in cultural and scientific collections, archives and museums, to better inform and understand the present by richer interpretations of the past
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Organisations
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| MENDELOVA UNIVERZITA V BRNE (Coördinator)
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| BAR ILAN UNIVERSITY
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| INSTITUTUL DE GEOGRAFIE
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| KOZGAZDASAG- ES REGIONALIS TUDOMANYI KUTATOKOZPONT
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| LEIBNIZ-INSTITUT FUR OKOLOGISCHE RAUMENTWICKLUNG EV
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| PANEPISTIMIO AIGAIOU
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| STICHTING WAGENINGEN RESEARCH
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| TALLINN UNIVERSITY
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| UNIVERSITA DEGLI STUDI DI VERONA
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| UNIVERSITAET GRAZ (UNI GRAZ)
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| UNIVERSITAT DE BARCELONA
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| UNIVERSITY OF ABERDEEN
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| UNIVERZITA KONSTANTINA FILOZOFA VNITRE
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| UNIWERSYTET WROCLAWSKI
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| University of Ljubljana, Faculty of Mechanical engineering