Summary
The Oater is a female-founded food tech start-up from Germany that develops a compact machine for hyper-local fresh oat milk production to reduce waste and emissions. The founding team coThe Oater is a female-founded food tech start-up from Germany that develops a compact machine for hyper-local fresh oat milk production to reduce waste and emissions. The founding team consists of four members, led by CEO and Head of Hardware Sarah Nesti. With Lisa Nesti (CMO) and Henrik Burger (CFO) in the business team and Benjamin Auer (CTO) as the process engineer this diverse team is perfectly equipped to create a successful business. The founders gained prior start-up experience in a B2B e-commerce business launched in 2020 with over 30 customers and 30K Euro revenue. The entire team consists of 9 members, including two marketing experts, two business assistants and a product designer.
The Oaters goal is to inspires sustainable consumption to protect and enrich life for all generations to come. We want to achieve this by downsizing the industrial production into a compact machine for local production of fresh oat milk. This doesn’t only improve taste, but also lowers costs and reduces the environmental impact. By producing the oat milk at the point of sale packaging is eliminated and transport emissions are significantly reduced due to the fact that oat milk is 90% water.
The Oater’s business model is “Oat milk as a service” meaning that B2B customers borrow the machine for free and only pay by liter for the Oater packages, which consist of the ingredients needed to produce the oat milk in the machine. This model ensures constant delivery profits and scale-up as hardware profits are negligible compared to delivery service. The Oater provides a holistic ecosystem solution, consisting of the IoT machine, frequent replenishments, and a smart online platform. The main objectives are to introduce customers into our ecosystem, simplify entry and make oat milk exciting at the POS.
The Oaters goal is to inspires sustainable consumption to protect and enrich life for all generations to come. We want to achieve this by downsizing the industrial production into a compact machine for local production of fresh oat milk. This doesn’t only improve taste, but also lowers costs and reduces the environmental impact. By producing the oat milk at the point of sale packaging is eliminated and transport emissions are significantly reduced due to the fact that oat milk is 90% water.
The Oater’s business model is “Oat milk as a service” meaning that B2B customers borrow the machine for free and only pay by liter for the Oater packages, which consist of the ingredients needed to produce the oat milk in the machine. This model ensures constant delivery profits and scale-up as hardware profits are negligible compared to delivery service. The Oater provides a holistic ecosystem solution, consisting of the IoT machine, frequent replenishments, and a smart online platform. The main objectives are to introduce customers into our ecosystem, simplify entry and make oat milk exciting at the POS.
Unfold all
/
Fold all
More information & hyperlinks
| Web resources: | https://cordis.europa.eu/project/id/101113979 |
| Start date: | 01-07-2023 |
| End date: | 31-12-2023 |
| Total budget - Public funding: | - 75 000,00 Euro |
Cordis data
Original description
The Oater is a female-founded food tech start-up from Germany that develops a compact machine for hyper-local fresh oat milk production to reduce waste and emissions. The founding team coThe Oater is a female-founded food tech start-up from Germany that develops a compact machine for hyper-local fresh oat milk production to reduce waste and emissions. The founding team consists of four members, led by CEO and Head of Hardware Sarah Nesti. With Lisa Nesti (CMO) and Henrik Burger (CFO) in the business team and Benjamin Auer (CTO) as the process engineer this diverse team is perfectly equipped to create a successful business. The founders gained prior start-up experience in a B2B e-commerce business launched in 2020 with over 30 customers and 30K Euro revenue. The entire team consists of 9 members, including two marketing experts, two business assistants and a product designer.The Oaters goal is to inspires sustainable consumption to protect and enrich life for all generations to come. We want to achieve this by downsizing the industrial production into a compact machine for local production of fresh oat milk. This doesn’t only improve taste, but also lowers costs and reduces the environmental impact. By producing the oat milk at the point of sale packaging is eliminated and transport emissions are significantly reduced due to the fact that oat milk is 90% water.
The Oater’s business model is “Oat milk as a service” meaning that B2B customers borrow the machine for free and only pay by liter for the Oater packages, which consist of the ingredients needed to produce the oat milk in the machine. This model ensures constant delivery profits and scale-up as hardware profits are negligible compared to delivery service. The Oater provides a holistic ecosystem solution, consisting of the IoT machine, frequent replenishments, and a smart online platform. The main objectives are to introduce customers into our ecosystem, simplify entry and make oat milk exciting at the POS.
Status
SIGNEDCall topic
HORIZON-EIE-2022-SCALEUP-02-02Update Date
31-07-2023
Images
No images available.
Geographical location(s)
