ISAR | The world's first purpose-built professional all-terrain passenger Vehicle

Summary
Tour operators and rescue services, operating in difficult conditions worldwide, need efficient passenger vehicles for their operations. However, today, no purpose-built on/off-road passenger vehicle is available that provides a combination of high performance, energy efficiency, passenger comfort and cost optimization. Current vehicles used for 7-21 passenger transportation and rescue in difficult, off-road conditions are highly-modified vans, SUVs and lorries. Modifying these vehicles with the necessary large tyres, extra fuel tanks, gear boxes and suspension systems is a time-consuming, costly and specialist task, and even the best of these modifications have significant drawbacks.

We are Jakar, an all-terrain passenger vehicle manufacturer based in Iceland and our objective is to combine four decades of unique local knowledge into a pioneering modular vehicle solution. After years of close collaboration with tour operators and rescue teams, we have systematically identified and eradicated the design flaws of modified vehicles. Our new vehicle concept, Ísar, will be the world’s first purpose-built, EU-regulation-compliant, multi-passenger, high-performance vehicle for all terrain. We estimate the total global market opportunity for these vehicles is 10,000 units per year for use in tourism, Search and Rescue (SAR), and utilities.

Ísar is a purpose-built vehicle that is made-to-order in modular sizes to carry up to 21 passengers. It will reduce operator seat-mile cost by up to 40%, yet is uniquely designed to deliver world-leading passenger comfort in any condition. Operators worldwide will have a purpose-made alternative to costly, compromised modifications. We already have 30 companies interested in purchasing our vehicle, and by 2025 we expect to have sold 102 Ísar vehicles globally, resulting in a combined revenue of €40.8 million.
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More information & hyperlinks
Web resources: https://cordis.europa.eu/project/id/781656
Start date: 01-08-2017
End date: 30-11-2017
Total budget - Public funding: 71 429,00 Euro - 50 000,00 Euro
Cordis data

Original description

Tour operators and rescue services, operating in difficult conditions worldwide, need efficient passenger vehicles for their operations. However, today, no purpose-built on/off-road passenger vehicle is available that provides a combination of high performance, energy efficiency, passenger comfort and cost optimization. Current vehicles used for 7-21 passenger transportation and rescue in difficult, off-road conditions are highly-modified vans, SUVs and lorries. Modifying these vehicles with the necessary large tyres, extra fuel tanks, gear boxes and suspension systems is a time-consuming, costly and specialist task, and even the best of these modifications have significant drawbacks.

We are Jakar, an all-terrain passenger vehicle manufacturer based in Iceland and our objective is to combine four decades of unique local knowledge into a pioneering modular vehicle solution. After years of close collaboration with tour operators and rescue teams, we have systematically identified and eradicated the design flaws of modified vehicles. Our new vehicle concept, Ísar, will be the world’s first purpose-built, EU-regulation-compliant, multi-passenger, high-performance vehicle for all terrain. We estimate the total global market opportunity for these vehicles is 10,000 units per year for use in tourism, Search and Rescue (SAR), and utilities.

Ísar is a purpose-built vehicle that is made-to-order in modular sizes to carry up to 21 passengers. It will reduce operator seat-mile cost by up to 40%, yet is uniquely designed to deliver world-leading passenger comfort in any condition. Operators worldwide will have a purpose-made alternative to costly, compromised modifications. We already have 30 companies interested in purchasing our vehicle, and by 2025 we expect to have sold 102 Ísar vehicles globally, resulting in a combined revenue of €40.8 million.

Status

CLOSED

Call topic

SMEInst-10-2016-2017

Update Date

27-10-2022
Geographical location(s)
Structured mapping
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EU-Programme-Call
Horizon 2020
H2020-EU.2. INDUSTRIAL LEADERSHIP
H2020-EU.2.1. INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies
H2020-EU.2.1.1. INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)
H2020-EU.2.1.1.0. INDUSTRIAL LEADERSHIP - ICT - Cross-cutting calls
H2020-SMEINST-1-2016-2017
SMEInst-10-2016-2017 Small business innovation research for Transport and Smart Cities Mobility
H2020-SMEINST-2-2016-2017
SMEInst-10-2016-2017 Small business innovation research for Transport and Smart Cities Mobility
H2020-EU.2.3. INDUSTRIAL LEADERSHIP - Innovation In SMEs
H2020-EU.2.3.1. Mainstreaming SME support, especially through a dedicated instrument
H2020-SMEINST-1-2016-2017
SMEInst-10-2016-2017 Small business innovation research for Transport and Smart Cities Mobility
H2020-SMEINST-2-2016-2017
SMEInst-10-2016-2017 Small business innovation research for Transport and Smart Cities Mobility
H2020-EU.3. SOCIETAL CHALLENGES
H2020-EU.3.4. SOCIETAL CHALLENGES - Smart, Green And Integrated Transport
H2020-EU.3.4.0. Cross-cutting call topics
H2020-SMEINST-1-2016-2017
SMEInst-10-2016-2017 Small business innovation research for Transport and Smart Cities Mobility
H2020-SMEINST-2-2016-2017
SMEInst-10-2016-2017 Small business innovation research for Transport and Smart Cities Mobility