Project Marketing: Branding, Flyer, Etc.

To identify the project for marketing and dissemination purposes, the consortium will use project-specific branding (e.g., logo, presentation templates, graphics for the web site and other dissemination material). The branding will also be used during the exploitation of the results of the project, i.e., beyond the duration of the project. The web site is the reference point for future dissemination activities. Social media activities and paper-based material – to be handed over during workshops and conferences – will be used as incentive to visit the web site. The use of social media will start during the second half of the duration of the project, i.e. as soon as content-related messages can be developed, e.g. on lessons learned. There will be two generations of paper-based material: the first one will be aimed at presenting the project and its ambition, and the second one will be a lay version of the final report and will present testimonials from those who have used the website and materials developed.