Social Media Plan

The Social Media Plan (SMP) supports the Consortium in building, sharing with the team, and documenting a top down Social Media Strategy. The SMP will include: goals, target audience, core topics, editorial calendar, influencer engagement, forecast, and measurement in each community for each experiments’ country. The SMP will include a communications plan/policy that proactively addresses the use of social media and potential issues. Content of the SMP will be: • Target audience. • Educational objectives and explicit consideration of the function of the CAREGIVERSPRO-MMD platform such as degrees of access and interactivity planned. • Level of privacy and security required. • Issues of medical and social advice and redirection of patients/caregivers to appropriate venues. • Plans to deal with adverse events, including spam, negative comments, complaints, and unprofessional behaviour.