Using eye-tracking as an aid to design on-screen choice experiments

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Authors: Emilia Cubero Dudinskaya, Simona Naspetti, Raffaele Zanoli

Journal title: Journal of Choice Modelling

Journal number: 36

Journal publisher: Elsevier BV

Published year: 2020

Published pages: 100232

DOI identifier: 10.1016/j.jocm.2020.100232

ISSN: 1755-5345