D2.3: Report on possibilities for the improvement of the internet communication on seafood products

The report explores explore the online presentations of main seafood producers and central information websites (e.g. fischinfo.de) from France, Spain, Germany and Great Britain with regard to the information given and its understandability to consumers. The explorative analysis will use a two-step multi-method approach. The first step consists in the review of the internet pages by the researcher according to guidelines. Emphasis will be laid on information on European and sustainable production. In the second step, a small number of test persons will be given a questionnaire which they will have to answer making use of the websites on seafood. Based on the outcomes of the analysis, recommendations for an improved communication with consumers and society in order to increase awareness and consumption of European seafood are made.