Identification and quantification of non-market values

The report explores and discusses the potential for identifying and quantifying non-market values in fisheries and aquaculture. Non-market values can encompass various different topics, ranging from marine-environmental (e.g. collection of marine debris) to ecological, social cohesion and heritage dimension. In particular, the reports analyses the synergies existing between the tourism and the seafood producing sectors via the generation of social and cultural services, and address the link between the image of fishing activities and the consumers’ willingness to pay for fish. The level of tourism attractiveness of some specific attributes, such as the presence of a fishing fleet in one area, is also explored.