D2.5: Manuscript on consumer preferences and potentials for future fish consumption

The document summarises the outcomes and findings of SUCCESS WP2 (Consumer preferences, market acceptance and social awareness towards seafood). It describes the main economic factors affecting consumption and demand of seafood products across the EU countries, the demand for the specific attributes such as geographical origin, ecological and/or social sustainability, as well as the potential demand innovative seafood products. An explorative analysis of the internet communication channels is also presented.