D2.2: Results on consumer preferences for sustainable seafood products from Europe

The report analyses if and to which extent consumers are willing to pay higher prices for attributes such as sustainably/organic/equitably/locally produced goods. It identifies the specific attributes such as geographical origin, ecological and/or social sustainability with emphasis on preferences of consumer segments found in previous studies. Differences between countries will be considered. The research will combine an online survey with a choice experiment and will be conducted in six European countries (Great Britain, France, Spain, Germany, Poland and one additional).