Qualitative co-creation as a tool for generating new products ideas.

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Authors: López-Mas, L., Claret, A., Stancu, V., Brunsø, K., Peral, I., Santa Cruz, E., Krystallis, A., Guerrero, L.

Journal title: 9th European Conference on Sensory and Consumer Research

Journal number: 13-16 December 2020

Journal publisher: Elsevier BV.

Published year: 2020