Dissemination and exploitation plan

The dissemination and exploitation plan describes what the partners aim to accomplish with their communications and dissemination activities (objectives), ways in which those objectives can be accomplished (communication channels and tools), to whom the communication and dissemination activities will be addressed (target groups), to identify the key message that should be spread related to specific target groups, how to accomplish the objectives (the tools and timetable), and how the partners will measure the results (evaluation).