Qualitative research report: analysis interviews aimed mainly at identifying the main positive and negative drivers of fish/seafood consumption (for the chosen species)

A report on qualitative studies of identification of positive or negative motives, perceptions, associations, attitudes towards fish/seafood consumption (with a focus on the chosen species: salmon, trout, seabass/seabream, herring and cod). The study and questionnaire design will be led by MATIS in close cooperation with the other partners.