Marketing a new generation of bio-plastics products for a circular economy: The role of green self-identity, self-congruity, and perceived value

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Authors: Ilenia Confente, Daniele Scarpi, Ivan Russo

Journal title: Journal of Business Research

Journal publisher: Elsevier BV

Published year: 2019

DOI identifier: 10.1016/j.jbusres.2019.10.030

ISSN: 0148-2963