The role of information in consumer food choices for fruit and vegetables: an online choice experiment

The role of information in consumer food choices for fruit and vegetables an online choice experiment The deliverable will report on Task 23 It will provide analysis of the online choice experiment on fruit and vegetables determining the importance of nutritional and environmental benefits and the level of information The report assesses whether combination of health and environmental benefits or the level of information has added value as a driver of change in consumer food choice and how important these drivers of change are relatively to one another