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Authors: Ružica Brečić, Dubravka Sinčić Ćorić, Andrea Lučić, Matthew Gorton, Jelena Filipović
Journal title: European Journal of Marketing
Journal number: ahead-of-print/ahead-of-print
Journal publisher: Emerald Group Publishing Ltd.
Published year: 2021
DOI identifier: 10.1108/ejm-07-2019-0604
ISSN: 0309-0566