C&D s&p - Communication and dissemination: strategy and plan

A communication and dissemination strategy / plan that guides the project communication, dissemination and exploitation activities with the goals to present the project to defined target groups, increase outreach of the results, ensure the project is referred to both in mainstream media and scientific publications, contains a presentation of the target audiences, activities, events and boosters, and more, focusing especially on a MAT approach: Message, Audience and Tools.