Startups versus incumbents in ‘green’ industry transformations: A comparative study of business model archetypes in the electrical power sector

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Authors: Maximilian Palmié, Jonas Boehm, Jonas Friedrich, Vinit Parida, Joakim Wincent, Jonas Kahlert, Oliver Gassmann, David Sjödin

Journal title: Industrial Marketing Management

Journal number: 96

Journal publisher: Elsevier BV

Published year: 2021

Published pages: 35-49

DOI identifier: 10.1016/j.indmarman.2021.04.003

ISSN: 0019-8501