Business and Marketing Plan - Year 1

The purpose of this deliverable is to summarize and structure all communication and marketing activities according to development stage of the project (as mentioned in 2.1.1. 2.2.4 Communication and Dissemination). The Business and Marketing Plan is a living document and will integrate the lessons learned of the communication activities (measured against the communication KPIs mentioned in 2.2.4). It will also take into account all changes and improvements of the GOFLEX solution and adapt the marketing strategy accordingly. It will be updated annually (Task T10.4).