Summary
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The objective is to create an ambitious web portal containing all activities relevant for the sector. The existing www.fuelcellbuses.eu website will serve as a basis for this task. However, the current version of this website is made in a form of a glossary (a wiki page) addressing primarily bus operators. In JIVE 2, the ambition will be to create a larger version of this website, integrating general information, news, events, videos, picture galleries, social media feeds etc. to create a centralised information hub for the fuel cell bus sector.
The web portal will not only address operators. The aim will be to target different audiences via dedicated pages, for example an attractive, “glossy” page to attract the general public. The website should become the primary source of information on the sector and will integrate information about other European fuel cell bus projects in addition to existing educational resources. This novel approach is very much needed as it will consolidate information from a number of different online resources and will ensure that the visibility of www.fuelcellbuses.eu is enhanced.
Hydrogen Europe are already cooperating with the owners of the www.fuelcellbuses.eu website on options for improving and expanding the site. This includes a discussion on merging the other fuel cell bus projects’ websites. Different channels will be explored to maximize the visibility of the website such as: regularly generating new content (with personalisation such as interview of partners), maintaining a proactive presence on twitter referencing the website, adding videos, posting on Linkedin, etc.
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