Summary
"Updated Regularly:
Joint communication across projects
To maximise impact and the chances of successfully commercialising FC buses, the JIVE 2 core messaging will need to be coordinated with related demonstrations already underway in Europe. It will also be important to link with the FCH JU-assembled fuel cell bus coalition and any on-going cluster coordination activities.
The partners will seek to ensure consistency in the communications among other things on costs, technical readiness level and next steps for the sector. The dissemination team will set up regular dissemination meetings with the organisations responsible for other fuel cell bus demonstration projects. This work had started as part of previous projects but will need to be continued and strengthened. The main points where alignment is expected is in:
• Definition of a set of core messages on fuel cell buses including use of common wording.
• Use of a common hashtag #zeroemission #cleanair etc. to increase the scale and impact of social media-based dissemination.
• The need to describe the sector as a whole and not overly focus on projects individually.
• Contacts – particularly with European and national bodies who will be targeted for dedicated dissemination.
• A shared calendar of communication activities (with joint-events when possible).
• Collaboration on which publications to target.
The dissemination partners in the other fuel cell bus projects have already been identified and support the objective of an active collaboration. The partners suggest going one step further and carrying out common dissemination activities, with the establishment of the common web portal gathering all information on the fuel cell bus sector. Preliminary discussions have started on the possibility of merging the different fuel cell bus project websites.
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