Implementation of R17: non ICT Innovative Social Actions

"R - Format Written report in English, delivered as a printable PDF following the identity style guide created in the Communication and dissemination Plan, with a professional graphical editing. Short description This report will describe the environmental education strategies to be followed during the implementation of each pilot, including the most innovative social actions that will not use the ICT platform to reach a high level of awareness and change in habits from the different targets involved. Objectives The aim of this program is to develop the best environmental education and awareness strategy and to present it along with the implementation of all the required actions to undertake the demonstrative objectives of the pilot sites. The final goal is to reach a high rate of empowerment and awareness, and finally, a change in consumption and waste management habits among the different stakeholders involved in the implementation of the different actions. Content and methodology The deliverable will include a full program that defines a strategic and integral awareness/participation campaign for each pilot, new innovative social actions will be defined to promote prevention and social empowerment. General strategy and each communication activity will be deeply described and scheduled, application methodology deployed, ready to be implemented in each pilot. Both online & offline materials, networks, training, empowerment, and other direct tools will be developed according to the contents and objectives of the project. The Report will be divided into these sections: ● Targets and Key messages definition, in general and for each pilot taking into account the socio-economic context, current situation, kind of pilot actions to be developed. ●● Awareness/Participation Campaign definition ○ General contents. Definition of common strategies. ○ Strategy for each pilot. Definition of the action plan for each pilot, awareness and educational actions to be developed. Experiences gained in Seveso, Cascais, Zamudio and Halandri will be included in the best practice database. A close work between coordinator responsible for this deliverable and all involved partners will be done to define the actions and contents. Several workshops (with local partners but also with Public Authorities, Civic entities, Citizen and Industries) will be hold to reach consensus about the strategies included in the Environmental Education Program. Finally, specific innovative awareness campaigns will be defined: ● The outcome of the ""virtuous households contest"" performed in Seveso will be included in this deliverable, as a reminder about the theoretical maximum recycling rate and waste reduction that citizens are able to achieve when highly motivated with a prize. ● SEVESO is committed to dramatically reduce the amount of disposable nappies providing a free service lasting one to three months including rental and washing for participating families. ● In Zamudio several courses of creative cooking for leftover reutilization will be taught to further reduce the amount of edible food waste. Targets Local authorities, Civic entities, Citizens, Economic Activities, Industries Tasks involved This Delivery is the output of Task 4.1 Other tasks involved: All Task in WP1, T2.4, T2.5 and all task in WP3 and WP4 Relation with other deliverables D1.1, D1.4-D1.7, D2.7-D2.10, D3.1-D3.4, D4.1-D4.12, D5.3. "