Summary
Designing an effective communication strategy considering the event’s objectives, targeted messages, promotional initiatives and reciprocal communication with stakeholders.
The communication strategy will outline the dissemination tools available, the distinctive logo, the website, social media channels, brochure, roll-up banners, etc. Furthermore, the communication strategy will make sure that all the communication material is expressed in neutral gender language.
The WP leader will setup and manage the web and social media presence, issue promotional materials and plan promotional initiatives.
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