Behaviour Analytics & Workflow Software Components

Behaviour Analytics & Workflow Software Components (Report, M13) Task 2.5 Behaviour Analytics & Service Workflow Engine Development (Leader: ULANC, Duration: M4-M13) This task will explore the development of novel technologies to facilitate a radically different approach to public service integration and enhancement that focuses on understanding individual and collective ‘front-end’ interaction behaviours. Combining recent advances in on and offline user interaction analytics and workflow control capabilities (e.g. BPEL, BPMN) this task will involve the development of web components to support personalised mobile interactions (WP4) that minimise the burden placed on senior citizens when performing tasks that demand interaction with multiple public services that span organisational boundaries. For public service providers we will develop mechanisms that enable the definition of new workflows to connect heterogeneous public services and provide analytical visualisation and reporting tools to deliver actionable insights to assist in understanding how existing public services are used by senior citizens. Central to this task will be the integration and extension of ‘Pheme’ within the OSCPSEP framework, a generic user analytics platform developed by ULANC as part of the EU funded Recall Project, initially developed to support on and offline interactions with public displays. We will extend ‘Pheme’ to support new interaction event types required to capture and store user interactions across both on and offline mobile and web-based public services. Such novel interaction analytics information will be applied to drive simplified user workflows between public services and provide insightful analytics about service use and performance.