Summary
4 promotional campaigns (months 6, 18, 24 and 36) will be carried out through IC channels: massive electronic mailings, coordinated presence in all of the IC’s websites (including those of its 87 centers in 44 countries worldwide), social media accounts… They will complement their foreign language teaching units based, and the exhibition about SILKNOW as a tool for a richer interpretation of European heritage, shown at 5 IC centers in European countries. A document will fully report about the impact of these communications, dissemination and exploitation activities.
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