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Authors: Patricia Callejo, Ángel Cuevas, Rubén Cuevas, Mercedes Esteban-Bravo, Jose M. Vidal-Sanz
Journal title: Journal of Advertising
Journal number: 49/3
Journal publisher: M.E. Sharpe Inc.
Published year: 2020
Published pages: 309-319
DOI identifier: 10.1080/00913367.2020.1749914
ISSN: 0091-3367
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