Digital Marketing Attribution: Understanding the User Path

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Authors: Jesús Romero Leguina, Ángel Cuevas Rumín, Rubén Cuevas Rumín

Journal title: Electronics

Journal number: 9/11

Journal publisher: MDPI

Published year: 2020

Published pages: 1822

DOI identifier: 10.3390/electronics9111822

ISSN: 2079-9292