Users' Involvement in Value Co‐Creation: The More the Better?

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Authors: Benoît Desmarchelier, Faridah Djellal, Faïz Gallouj

Journal title: European Management Review

Journal number: October 2019

Journal publisher: Palgrave Macmillan Ltd.

Published year: 2019

DOI identifier: 10.1111/emre.12365

ISSN: 1740-4754