Qualitative report on the impact and effectiveness of communication strategies from the semi structured interviews with cohesion policy practitioners (including third-party partners in the consortium), written by each partner

Qualitative report on the impact and effectiveness of communication strategies from the semi structured interviews with cohesion policy practitioners (including third-party partners in the consortium). This report will detail project managers’ communication strategies from two different but interrelated perspectives. First, strategies will be classified and discussed in terms of communication mix decisions – i.e. which audience should be targeted for which type of project and through which media. Second, rhetorical strategies will be classified and discussed – which kind of storytelling resources are used to construct the legitimacy of projects. Individual cases of success and failure will be selected for the regions in the sample of PERCEIVE