Report describing an initial dissemination, communication and exploitation plan

TASK 61 Develop dissemination and exploitation plan M1M18 UMCU AvaTask 61 will develop and implement a strategic dissemination strategy WP lead and coleads will review the strategy regularly to ensure effective implementation The dissemination strategy will outline specific tools such as conferences and congresses scientific publications social media and newsletters to ensure COVIDRED progress and outcomes have impact beyond the scope of defined project activities In order to align all parties on dissemination standards and present a strong external facing image dissemination activities will first focus on project presentation after which the focus will shift to publishing progress and community buildingI Presenting the project M1M4 ie preparing different societal actors for COVIDRED and attracting their interest Actions 1 generation of a strong visual COVIDRED identity logo manual templates 2 development of a public website to serve as the projects showcase and main repository for communication materials including a web domain 3 generation of an initial communication pack animation and poster infographics to present the project to a broad audience 4 setting up social media accounts according to ECs guidance note on social media 042018 and launch an initial promotional campaign 5 creation of communication materials to present COVIDRED at specialized events and to foster exploitation and dissemination actions 6 development of an advanced communication analysis including a comprehensive study of issues affecting the communication activities with a particular emphasis on the context challenges and opportunities for the communication of benefits and challenges related to remote monitoring of COVID19 and other possible pandemics at a European and global levelII Publish project progress and build a community M4M18 ie promoting the project reporting its progression main milestones and project related topics Actions 1 development of a social media strategy with regular and original content creation and monthly metrics analysis 2 regular updates in the project blog progress updates partner presentations news 3 publication strategy press dossier and releases graphical and audiovisual content writing of articles and eNewsletters 4 development of audiovisual materials covering projectrelated topics 5 appointment of an COVIDRED Ambassador to represent the consortium in educational and outreach activities The communication strategy outlined above will be regularly monitored reviewed and updated to maximize the impact among all the stakeholders in this way setting the basis for successful uptake and implementation of COVIDRED results and methodologies