A gentler structure to life: co-creation in branding a cultural route

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Authors: Arja Lemmetyinen, Lenita Nieminen, Johanna Aalto

Journal title: Place Branding and Public Diplomacy 17(3), 268-277

Journal number: 17(3)

Journal publisher: Palgrave Macmillan Ltd.

Published year: 2021

Published pages: 268-277

DOI identifier: 10.1057/s41254-021-00215-5

ISSN: 1751-8040