Motivating consumers for health and fitness: The role of app features

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Authors: Violeta Stancu, Darius-Aurel Frank, Liisa Lähteenmäki and Klaus G. Grunert

Journal title: Journal of Consumer Behavior

Journal number: 21

Journal publisher: Henry Stewart Publications

Published year: 2022

Published pages: https://onlinelibrary.wiley.com/doi/full/10.1002/cb.2108

DOI identifier: 10.1002/cb.2108

ISSN: 1472-0817