Managing B2B customer journeys in digital era: Four management activities with artificial intelligence-empowered tools

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Authors: Sami Rusthollkarhu, Sebastian toukola, Leena Aarikka-Stenroos, Tommi Mahlamäki

Journal title: Industrial Marketing Management

Journal number: Volume 104

Journal publisher: Elsevier BV

Published year: 2022

Published pages: 241-257

DOI identifier: 10.1016/j.indmarman.2022.04.014

ISSN: 0019-8501