Needs assessment

A report focused on the identification of museum needs and challenges as well as opportunities when it comes to digital technologies It will be accomplished through a series of interviews with some of the same stakeholders as in T11 but complemented with a need assessment workshop During this workshop a group of museum professionals other stakeholders representatives of the sector and selected future pilot organisations will come together in order to identify their common challenges and needs through a series of collaborative exercisesThe report will be based on a set of mapping parameters 1 target groups addressed 2 contents provided 3 pricing revenue business models 4 governance and funding 5 outreach strategy and visibility 6 technology used 7 guidance provided 8 collaborations local national international 9 team constellation and gender diversity 10 challenges faced 11 status quo outline of capacity maintenance infrastructure 12 Sustainability The analysis will focus on five overarching digital transformation priorities in the museum sector 1Digital strategies eg comprehending possibilities and limits defining codependencies and realistic goals 2Audience comprehension eg data aggregation analysis target group specifications 3Smart audience engagement eg storytelling memberships participatory content models 4Empowerment of institutions and their teams and sustainability of digital tools and offers 5Monetisation eg digital revenue marketing subscription models etcFurther it is planned to include the assessment from the first incubation stage