Periodic Reporting for period 1 - IMPACT (Integrated Mobile Platform for Activity Commoditisation in the Travel market (IMPACT))

EU tourism and travel sector (worth €300Bn and employing 9.7M people) faces new challenges to growth (incl. digitisation and diversification) that prevent SME growth: 1) Excessive fragmentation: high diversification (>30 verticals) and hyperlocal nature of the market prevent...