Communication strategy and the Terms of Reference for the virtual and physical spaces

This deliverable will report on work with the EC, and the Mission implementation platform, to prepare the overarching Mission Communication Strategy, including branding elements such as the corporate design for the mission, Narrative Guide elements, and incorporating social/digital media (see Task 2.2). The work will be structured in the following steps: scoping, research (e.g. mapping perceptions and types of mission contributions), analysis, and pilot test. Depending on the division of labour with the European Commission and its contractors, a branding guidebook with multimedia elements will be produced; subsequent deliverables could include subchapters for replicability to use across future networks. It will propose inspirational and emblematic science and innovation-based images and messages to aid Mission communication goals, including visualizing the narrative described in D2.1.