Summary
A deeper analysis of current customer segments, individual customers and the stakeholders within the customer businesses will be performed. One aim of this task is the development of stakeholder profiles across different established B2B customers and customer segments. Organ-on-chip systems are new cutting edge technologies currently designed for customers in the pharmaceutical industry. A second aim of this task is to look beyond the pharmaceutical industry to identify new markets that may have not been concerned by the scientists developing the technology. New markets will be explored using brainstorming and idea creation techniques such as opportunity redefinition, semantic intuition, forced relationships and brainwriting. In this way we may find completely new uses for the organ-on-chip technology that addresses unforeseen markets.
More information & hyperlinks
