Digital media social channels

Summary
Work with digital communication and social media to visualise and convey key messages to diverse audiences in a direct-to-audience delivery that raise and increase the interest about graphene, its potential and the impact of the project. The goal is to establish a highly interactive project website by combining multimedia, data visualisation and tailored messages supported by digital campaigns and social media that invite audiences to create, share and exchange information or ideas. The digital communication focuses largely on building relationships with audiences by creating and forming topics of public interest based on audience and behavioral intelligence insight. The goal is 50 000 visitors to the external web per year.