Market mash ups: The process of combinatorial market innovation

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Authors: Susi Geiger, Hans Kjellberg

Journal title: Journal of Business Research

Journal number: 124

Journal publisher: Elsevier BV

Published year: 2021

Published pages: 445-457

DOI identifier: 10.1016/j.jbusres.2020.11.010

ISSN: 0148-2963