Summary
The Plan will be based on the communication strategy developed in the framework of the Access4SMEs project and will be adopted to accommodate the formation of the EIC, facilitate the new programmes, namely the Pathfinder and the Accelerator, and expand the stakeholders to include the RTO community. The strategy will also include an updated visual identity of the project to reflect the Network’s role as a support mechanism for EIC. The strategy will be presented and agreed at the consortium level in the early stages of the project. During the project, the communication plan will be revisited and readjusted according to the experience gained. Throughout the duration of the project, a number of electronic and audiovisual material including relevant factsheets, infographics and guides will be produced aiming at NCPs, EIC prospective beneficiaries, a variety of stakeholders and the wider public. The material will focus on the promotion of the new EIC programmes, the production of Guides for applicants with best practices and success factors, Reports on performance and other outcomes of the project.
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