“No, Thanks”: How Do Requests for Feedback Affectthe Consumption Behavior of Non‑Compliers?

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Authors: Dikla Perez, Gal Oestreicher‑Singer, Lior Zalmanson, Matthew Matan Rubin

Journal title: Marketing Letters

Journal number: 34

Journal publisher: Kluwer Academic Publishers

Published year: 2022

Published pages: pages 83–97

DOI identifier: 10.1007/s11002-022-09631-w

ISSN: 0923-0645