Self-interest and data protection drive the adoption and moral acceptability of big data technologies: A conjoint analysis approach

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Authors: Rabia I. Kodapanakkal, Mark J. Brandt, Christoph Kogler, Ilja van Beest

Journal title: Computers in Human Behavior

Journal number: 108

Journal publisher: Pergamon Press Ltd.

Published year: 2020

Published pages: 106303

DOI identifier: 10.1016/j.chb.2020.106303

ISSN: 0747-5632