Prototyping, experimentation, and piloting in the business model contextGeissdoerfer, M., Savaget, P., Bocken, N, & Hultink, E. J. (2022). ., 102, 564-575 (open access).

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Authors: Geissdoerfer, M., Savaget, P., Bocken, N, & Hultink, E. J.

Journal title: Industrial Marketing Management

Journal publisher: Elsevier BV

Published year: 2022

DOI identifier: 10.1016/j.indmarman.2021.12.008

ISSN: 0019-8501