Local to European recruitment and promotion material

The Start-up Scrums will run in 6 locations with each event hosting multi-nationality teams. It is imperative that an EU-wide campaign occurs in order to promote entrepreneurship, but also internationalisation and pan –European enterprises from the start. The programme must build a brand and promote the programme as a prestigious and high profile international ICT entrepreneurship event. The promotion campaign is a critical element in the recruitment of high calibre ICT students and must happen at a European wide level. The host partners will use their National and International networks to promote the recruitment process. The project also has commitment from affiliate partners such as University of Ulster at Coleraine, Northern Ireland, University of Northumbria, Newcastle, UK,