Why Do Retailers Advertise Store Brands Differently Across Product Categories?

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Authors: Rachel Griffith, Michal Krol, Kate Smith

Journal title: The Journal of Industrial Economics

Journal number: 66/3

Journal publisher: Blackwell Publishing Inc.

Published year: 2018

Published pages: 519-569

DOI identifier: 10.1111/joie.12178

ISSN: 0022-1821