Tell Me Your Story and I Will Tell Your Sales: A Topic Model Analysis of Narrative Style and Firm Performance on Etsy

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Authors: Donato Cutolo, Simone Ferriani, Gino Cattani

Journal title: Aesthetics and Style in Strategy

Journal number: 2020

Journal publisher: Emerald Publishing Limited

Published year: 2020

Published pages: 103-122

DOI identifier: 10.1108/s0742-332220200000042005

ISBN: 978-1-80043-237-6