Made in France and Made in Paris. Luxury branding in the longue durée

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Authors: Véronique Pouillard, Audrey Millet

Journal title: National Brands and Global Markets. An Historical Perspective

Journal number: 2023

Journal publisher: Routledge

Published year: 2023

Published pages: 118-135

DOI identifier: 10.4324/9781003166184-7

ISBN: 9781003166184