D5.1 – Report on persuasive design principles, user models and profiles

Summary
This deliverable will incorporate a description of the most effective set of principles to derive a specific motivator for the behaviour or attitude change targets, incorporating social inclusion, increasing trust, and diminishing reactance effects. It will also describe MAMEM’s end-users on relevant characteristics as (dis-)abilities, interaction behavior, emotions, intentions, social abilities, extend to which training is needed, and social network, and sensitivity to persuasive strategies. The profiles for the different personas will be also part of this deliverable.