Periodic Reporting for period 1 - TheRealCompetition (When Public Health Campaigns Warn You, but Your Friends Like to Drink – Connecting Computational Social Science and Neuroscience to Understand Real-World Health Behavior)

What is the problem/issue being addressed?Malleable unhealthy behaviors like binge drinking excessively burden global societies. Public health media campaigns could offer cost-effective, large-scale interventions, but affect behavior only minimally. To date, health campaigns...