Virtual and augmented reality: Advancing research in consumer marketing

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Authors: Michel Wedel; Enrique Bigné; Jie Zhang

Journal title: International Journal of Research in Marketing

Journal number: 37

Journal publisher: Elsevier BV

Published year: 2019

Published pages: 443-465

DOI identifier: 10.1016/j.ijresmar.2020.04.004

ISSN: 0167-8116